BY STEPHANIE ANN SWAIL: https://www.instagram.com/stephanieannswail/

Make sure to bookmark this page because there’s A LOT to dive into here! Below is pure freaking gold and everything I’ve done to hit 300K this year from leveraging selling in socials.

1️⃣ IG EXAMPLE STORY SEQUENCES HERE: https://www.canva.com/design/DAGYXBTRc0E/x1xEHh4bZcf33KoJiRYngg/edit?utm_content=DAGYXBTRc0E&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

2️⃣ My takeaways for selling in the DM’s:

  1. I use Manychats if it’s a free offer or less than $200 (depending). If it’s a paid offer, sometimes I follow up to make sure they got in okay.
  2. Anything between $200-2K that I manually send out a DM. Something along the lines of, “Hi [name]! Here’s the link to my program. Let me know once you’re in so I can celebrate you!
  3. If it’s high ticket above 2K I say something along the lines of: Hi [name]! Yay! Excited to hear you’re interested in my program [name]. I would love to share more about it. But first I’d love to know what are your specific goals, why now, and why you think we’d be a good fit? Or option 2: Hi [name]! Yay! Excited to hear you’re interested in my program [name]. I would love to share more about it. Would you be opposed to me asking a quick couple of questions first?

Wait for their response.

Then go into the questions above. Take their answers and fill the gaps with your offer and how it’s going to get them the results, ask them how that all sounds, tell them what’s included (value stack if necessary), ask them how that sounds from a 1-10, then if not a 10 you can address objections, then lastly share the investment options. “Would you let me know which payment option works for you and we can get you onboarded immediately? Also, if you have any questions just let me know!”

  1. DON’T CHASE. ATTRACT. I have a rule where I only follow up once. I find the clients you ‘chase’ down you end up wanting to chase them out.
  2. YES, YOU CAN SELL MULTIPLE OFFERS AT ONCE. I sell many offers at the same time in my stories but I make sure they are not competing offers and that whatever I am selling compliments each other. For example, to sell a mastermind I would sell a low-mid ticket mini mind (runway offer into my mastermind) then sell the mastermind. Those who join the MM get the mini mind included. I have a rule that I sell 5-6 times a week in my IG stories. I leverage my IG content to drive more traffic to my IG story and close in my DM’s.
  3. 5 DIFFERENT WAYS TO SELL YOUR OFFER

I alternate between different strategies for selling in my IG stories:

  1. Client Win/Case study: Share client win (social proof), go into educating about your offer and how those clients got those results (your vehicle). Go into who the offer is for and what happens as a result to joining (desired based marketing) then the CTA.
  2. Me Then Vs. Now: Share of where I was a year ago in my business, and where I am now as a result of mastering x, y, z (the problems that the offer solves), then go into the CTA.
  3. Filling the Gap/Problem Awareness: “The reason why you’re not selling out your high ticket offers is because…” Go into the problem, then address the solution and how your offer will solve that problem. Then add the CTA.
  4. My Own Results: How I’ve just added 20K of income within days from selling in my stories while just getting back from a week off social media, go into how I made that happen (due to mastering the method that I teach), then fill the gap with my offer, then CTA.
  5. The Elephant: Address the big elephant in the room (their fear/objection) and face it head on! “You know your next move is to scale to 40K months, and you know private mentorship with someone who sees in your vision in the fullest magnitude is what you need and although you know deep down it’s the right move, something is still preventing you from taking the leap. Let’s talk about it…” “You’ve invested in so many nutrition courses before and you feel like you’ve just wasted money because you watched one replay and called it a day. Then you see my program and feel the pull, then talk yourself out of it because you didn’t get anything out of the last one.” Then go onto address the fear (perhaps talk about when you felt that way try to find a way to relate to them). Then go onto the other side of fear, talking about what happens when they join your offer, and what then changes for them (speak to specific core desires). Talk about why your offer is different. Then add how your offer will help them achieve their results (back that up with client case studies, testimonials, etc.) then add the CTA.

EXAMPLE OF A SALES FRAMEWORK

  1. HOOK - Connect what you’ve done and how you’ve done it with their core desire and your offer 👇🏼 “One of the biggest reasons I have accomplished (insert accomplishment which is also clients desire) is because I have mastered (insert your unique vehicle/methodology you teach). When you know how to (method you teach) you will get (insert their desired outcomes).”

👉🏼Example: One of the biggest reasons I grew my business to 300K this year, only do a few big live launches a year, no sales calls, and close up to 30K packages in my DM’s because I have mastered how to create messaging & IG stories that speak specifically to my premium client. When you know how to communicate only to your dream client who is equipped to win in your world, your income will skyrocket & you will have more time & freedom than you know what to do with. “In my offer [name], I teach you exactly how to do this”.

2. IMAGINE bullet points - List out bullet points that paint a very specific picture of what they want👇🏼 Desired based marketing

Example:

Imagine this… *- Someone finding your account in just a day and jumps in your highest ticket offer because they know you’re the authority in what you do

3. CTA “This will become your everyday reality when you join [your offer]. JOIN NOW.

4️⃣ ‘I’M IN’ DM’S TRAINING: HOW TO CLOSE HIGH TICKET SALES IN YOUR DM’S: (ONLY AVAILABLE UNTIL DEC 10TH)

https://us02web.zoom.us/rec/share/dYr7Iom53vokUfVhMNQyHZp0IZUqb_1FKQipkDg04QAFnHzCch3koqwvTRXGA2xK.7Izh6N7FaHBO6Y0c

5️⃣ STORY SANDWICH METHOD:

To increase story views try this method.

Start: Story 1: Share something personal with a poll or a way they can interact and engage. Ex: I may post a photo of me at the gym and post a poll “Who else worked out today?”

Middle: Go into selling or promoting your offers

End: with something personal again (I share videos of me boxing, going to the gym, or things that are a core value of mine (being with friends/partner/etc.)

6️⃣ LEAD GEN FOR INSTAGRAM: